Be Fair Be Vegan in Cleveland

The Be Fair Be Vegan billboard campaign went live in the Cleveland area on Monday, November 6th. There are 8 billboards in all, with a total of over 2 million weekly impressions according to the owner of the billboards. On Saturday, Amy and I took a trip around the area and visited 7 of the 8 billboards. Here’s where you can see the billboards and the best places to get photos of them. Photos by Amy Stewart.

1. Berea Freeway / Ohio 237, Brook Park

 

OH-237 Billboard
“Which Chick should die for your eggs? The Bold One? The Curious One? The Quiet One? Male Chicks are killed because they don’t lay eggs.”

Where to see it: Travel South on the Berea Freeway (Ohio 237) towards Berea. The billboard is near the Snow Road exit.
For photos: Exit Ohio 237 at Snow Road, turn on to Snow, pull into the first driveway and keep right, the billboard is straight ahead.

 

2. I-480, Brook Park / Puritas-Longmead

I-480 billboard
“Which Calf should die for your dairy? The shy one? The brave one? The trusting one? Male calves are killed because they don’t produce milk.”

Where to see it: Travel West on I-480 between Tiedeman and W. 150th Street.
For photos: Exit I-480 at W. 150th, turn onto Brookpark Road, and turn onto Keystone Parkway.

This dairy-focused billboard was located right next to this well-known chocolate manufacturer, which I’m really hoping was on purpose.

3. I-71, The Stockyards / Old Brooklyn

I-71 Billboard
“They value their lives like we do. Different but equal.”

Where to see it: Travel North on I-71 towards Downtown Cleveland. The billboard will be soon after the W. 65th / Denison exit.
For photos: Exit I-71 at W. 65th / Denison. The billboard can be seen on part of the off-ramp.

4. I-77, Cuyahoga Heights

I-77 billboard
“How do you say ‘Don’t kill me’? Should anyone have to?”

Where to see it: Travel South on I-77 towards Akron, the billboard will be soon after the Grant Avenue exit.

5. I-90, North Collinwood

I-90 billboard
“Their first and last day together. The true face of dairy: Baby calves are taken from their mothers so we can drink their milk.”

Where to see it: Travel East on I-90 towards Euclid / Erie, the billboard is between the E. 152nd and E. 185th exits.
For photos: Exit I-90 at E. 152nd (if traveling East) or E. 185th Street (if traveling West), continue straight to S. Waterloo Road.

When we arrived here we saw another person taking a picture of this billboard from inside their car!

6. I-90, East Cleveland / Bratenahl

I-90 billboard 2
“Different but equal. They raise families like we do.”

Where to see it: Travel West on I-90 towards Downtown Cleveland. The image is on the digital billboard just past the Eddy Road exit.

We had run out of daylight and couldn’t get a good photo of this one. The photo used is from the Be Fair Be Vegan website.

7. The Shoreway / Ohio 2, Downtown Cleveland

OH-2 billboard
“They value their lives like we do. Different but equal.”

Where to see it: Travel East on the Shoreway towards E. 9th Street, the billboard is just before the Browns Stadium.
For photos: Traveling East: Exit Ohio 2 at W. 6th / Lakeside Avenue, continue straight onto Lakeside, turn left onto W. 3rd, turn left onto Summit, enter the first parking lot on the right.
Traveling West: Exit Ohio 2 at W. 3rd, turn left onto W. 3rd, turn right onto Summit, enter the first parking lot on the right.

 

The entire trip for these 7 billboards took a little over 2 hours including driving and stopping to take photos.

The order we went in to see 7 of the billboards.

All in all, I’m really happy to see the billboards around Cleveland. They are getting press coverage and starting conversations. I feel that the Be Fair Be Vegan campaign does a great job at presenting other animals as individuals. The billboards never stopped focusing on the victims of the speciesism, they never told anything less than the full truth, even when it may have been uncomfortable.

For more information on this campaign you can visit Be Fair Be Vegan’s Cleveland website. Or you can get information on how to bring Be Fair Be Vegan to your area.